Are you tired of losing business to your competitors? It could be due to your online reach. Today, 90% of local searches are performed online. With 76% of those searches resulting in action within the next 24 hours, having a strong online presence is imperative in widening your customer reach and communication.
There are so many options to choose from when advertising your business online, and it can become rather problematic and exhausting trying to keep all those sites up to date.
With this in mind, we have developed a few strategies to help boost your online success which you can implement today.
Why does being seen online drive success?
The majority of searches for information on opening times, directions, reviews, and recommendations are now completed using search engines, so keeping your online information up to date is of great importance. In some cases, it can be the make or break for someone purchasing with you. If your information is out of date or unavailable, even on just one of your platforms, you may be encouraging a potential customer to scroll by.
With so many other sites and businesses working hard to showcase their information online, anyone with a poor or even non-existent online presence will find themselves at the back of the race. If potential customers are unable to easily locate your information online, how can they spend their money with you?
By taking the time to add descriptions, opening hours and other business details, you are making yourself much more visible and easier to do business with and allowing you to do more business
How can I strengthen my online presence to achieve more business?
Traditionally, the first port of call would be to develop a website for your business. Your website is your digital shop front to display your products or services to the desired searcher. Plus, creating a website has never been easier with affordable web design services and designers available so your business can quickly grow its online voice.
Optimising your website will ensure that when people are searching for services within your field, they see your site before a competitor. With consistent SEO (Search Engine Optimisation) your website will begin to see more and more unique monthly traffic and subsequently more sales. To boost your online rankings, you can either hire an in-house marketer or outsource these services.
Another quick and easy way in which you can boost your online presence is to associate your business with social media accounts, such as Facebook, Twitter, and Instagram to name a few. According to Google, 58.4% of the world’s population uses social media and on average spends up to 2 hours a day on it. Social media is free to use, and you can set an account up in a matter of minutes, so make sure your business is taking advantage of these platforms.
Fast track your online success with SCG
Most SME’s (Small and medium-sized enterprises) appear on 70+ websites, so keeping on top of all platforms can become very time-consuming, however, very necessary.
This is where Web Listings can assist. Web Listings provides your business with a toolkit to showcase and amend your online information, using an intuitive platform to sync automatically across 50 plus digital channels. Not only does it continuously work to get your business noticed, it also enables you to update your business listings across all platforms at the click of a button.
Now you can see how your customers are finding you with real-time results, from the number of times your website link and phone number were clicked, to how often your location was viewed on search engines. Web Listings also offers insight and analytics on how your business listings are performing and how you can improve them to achieve greater success. These two elements work hand-in-hand, giving you suggested feedback whilst at the same time enabling you to monitor the effect of any changes.
Allow your business to generate more success from today with three-months free trial of our new Web Listings. Start seeing results by monitoring and improving your online performance enabling you to Be More Visible, Do More Business and Be More Connected with your customers than ever before.
Contact our Service Assured experts to activate your three-months free trial of our new Web Listings feature for your business – call us on 01256 391 046 or email customerexperience@southern-comms.co.uk today to get yourself connected.